Imagine being able to thank customers for making a high-value purchase in your shop; or remembering to email them when the warranty for their sports shoes is about to expire. And imagine that simple communication like this could ultimately increase sales.
For busy retailers, this just isn’t feasible.
Invented by Nobel economics prize winner, Richard Thaler, the theory of ‘nudge’, or ‘nudging’, suggests that positive reinforcements and indirect hints can influence people’s actions.
Put simply, Nudgebot is about sending thoughtful, relevant messages to customers, at the right time. What’s more, all this happens automatically, based on purchase triggers decided by you.
Nudgebot is an intuitive campaign management tool, that’s both easy to install and a doddle to run. In fact, once we’ve set up your email campaigns, Nudgebot does the rest. Automatically.
A simple add-on to your ePos, or online system, Nudgebot connects with your sales information and triggers emails after purchases, depending on the customer campaigns you’ve created.
A campaign could be a one-off, or part of a series. An email can be as simple as a thoughtful ‘thank-you’, or an upgrade ‘nudge’ a year after purchase.
Unlike standard one-off email campaigns, Nudgebot emails are automated, ensuring timely communication, and ensuring little work for you.
NudgeBot builds trust over time with simple, personal and relevant emails based on previous purchases made by that customer. It’s common-sense marketing.
The genius of Nudgebot lies in its simplicity. Nudgebot emails are plain text HTML: with no fancy images, or graphics, that could look like Spam. They’re warm, informal, and what’s more, they come directly from you.
Getting started couldn’t be simpler and can even be done over the phone. We’ll introduce you to a queue of already-written emails that you can approve; and we’ll even help you personalise your campaigns with your own email signature and logo.
What’s more, the Nudgebot Customer Happiness Team is always on-hand for advice and suggestions.